Tempo the Caribbean’s premier entertainment network is pleased to announce a new initiative of its pro-social platform, ONE LOVE, which engages, educates and empowers the community to tackle issues that affect us. The ONE LOVE: BADNESS OUTTA STYLE CAMPAIGN will openly explore ways to prevent violence in communities, schools and neighborhoods across the Caribbean. In Trinidad Tempo has is partnered with the YMCA and Advanced Dynamics to empower at- risk youth to create their own Public Service Announcements (PSA’s) to boost community awareness, offering steps toward reducing victimization.
The ONE LOVE: BADNESS OUTTA STYLE CAMPAIGN will kick off with a series of celebrity public service announcements (PSA’s), featuring Trinidad artists Mr. King, Bunji Garlin, KES, King David, Machel Montano and Ziggy Rankin. These PSA’s will deliver powerful messages of peace, reason, and respect through imagery and information that is crucial to educating viewers about the causes and effects of violence. Each announcement will focus on ways to stop and prevent violence. In Trinidad, Tempo is proud to be partnered with the YMCA to engage young people, (whose futures depend on the cessation of violence), to join the fight against it. PSA’s will be broadcast on Tempo and online at gottempo.com.
Mr. King’s song “Borderline” was the inspiration for the title “Badness Outta Style” and he has generously lent his song to the campaign.
“This movement is exactly what I had in mind when I wrote this song. I wanted to reach out to youth world wide to address the problems of war and violence. Tempo is the perfect medium to get the message out” said Mr. King.
“Youth violence hurts us all! We are the witnesses, parents, siblings; friends as well as the significant others that are left heartbroken…make it a war of hearts not of brute. Care, be honest, show respect and be responsible for your actions” said Delisa Lewis, Communications Officer at the YMCA, Trinidad.
Tempo created the ONE LOVE pro-social platform out of its sense of responsibility to its audience. Recent incidents at the Tempo Turns One Trinidad event, served to crystallize the need to address violence as part of the ONE LOVE pro-social umbrella, which continues to address HIV/AIDS awareness and prevention, music education and disaster relief.
“As a Caribbean entertainment brand, we are disturbed by growing statistics of violence across the Caribbean. We are fortunate to be able to mobilize many of Caribbean’s brightest stars, in a conversation regarding how to save the future of our greatest natural resource – our youth. We selected the artists involved because of the powerful messages within their music. When Mr. King sings, “Baddness Outta Style” in Boderline, he’s not just singing a lyric, “he is speaking to our future” said Frederick Morton, Jr., Senior Vice President & General Manger, Tempo.
Since inception "It was my desire that TEMPO immediately demonstrate its uncompromising commitment to the community and that is why we incorporated HIV/AIDS messaging at our launch events in November, 2005, broadcasting PSA’s – including a PSA featuring a special message from a 13-year old Trinidadian living with HIV, and conducting a disaster relief auction raising $50,000 for the Red Cross to assist Caribbean’s most affected by the 2004 hurricanes," Morton further stated.
As a quickly evolving leader in brand Caribbean, TEMPO is uniquely positioned to create impactful messages independently and in partnership with its advertisers, corporate friends, record labels, artists, and with its connection to the Caribbean audience.
TEMPO's goal is that the ONE LOVE campaign will positively affect and change lives through work in the following areas:
HIV/AIDS Awareness: Tempo is working with the Caribbean creative community, MTV’s Staying Alive Foundation and local NGO’s in HIV/AIDS prevention and awareness messaging, and programming.
VIOLENCE Awareness & Prevention: Tempo works to encourage the cessation of the violence, in partnership with the YMCA in Trinidad and will expand this program throughout the Caribbean.
Creative Arts Education: Tempo is committed to educating our audience about issues that affect them and using the creative arts to both engage young people and to enhance the educational process. Our messaging of music education in the schools, prisons, etc. in partnership with artists and other Caribbean thought leaders will advocate the use of creative arts as a means of addressing and tackling many of the social issues that affect the region.
Disaster Preparedness and Relief: Funds and awareness will be raised throughout the year to prepare for the frequent category 4 and 5 hurricanes that the region often experiences. Tempo will also identify partners and participate in fund-raising drives, benefits and online auctions. Additional new on air, online, wireless, and grassroots initiatives will be rolled out throughout the year, all in the spirit of One Love!
About TEMPO
Envisioned by native son Frederick Morton Jr. and launched by Tempo Networks, LLC is a privately held company. TEMPO brings to life all the richness and influence that the Caribbean has to offer.
